How to get customers with programmatic SEO

What’s Programmatic SEO?

Programmatic SEO, or pSEO, is a marketing approach aimed at appearing at the top of Google for a collection of long-tail keywords that are closely related to a primary keyword.

You use programming to build a skeleton, which is then populated with content, often automatically generated programmatically too. Essentially, it's SEO tailored for developers who are passionate about adding features.

That’s how I got

156,600 visitors on PhotoAI
90,000 visitors on FounderSolo
4,500 visitors on WorkbookPDF

I built them once and never touched them again. All free traffic from Google.

1. Identify 1 Keyword

Start by identifying a keyword with:

• Keyword Difficulty (KD) below 20, meaning it needs 10 or fewer backlinks to rank on Google.

• Search volume over 500 monthly in one country (or three times that for global searches).

You can use Ahref’s free keyword generator for this. And guess what? The keyword “rage room” is (almost) perfect.

Second, we need numerous long-tail keywords (at least 20).

There’s a high volume of searches for “rage rooms in [city]” and a low keyword difficulty. Let’s build around these keywords.

2. Build a webpage structure

We want to create 1 webpage per long tail keyword.

There are 333 cities with over 100,000 people in the USA. Let’s assume there are 1000 rage rooms (random guess).

Here’s what our website structure looks like:

/ → main welcome page (1 webpage)
/[city] / → all rage rooms in [city] (1 skeleton, 333 webpages)
/rage-room/[rage room name] → a rage room page (1 skeleton, 1000 webpages)

a. Create a skeleton